About Us
Passionate about pets, professional about business
At The PetFellas, we’re redefining how pet brands grow in the UK.
We believe that great brands deserve more than just shelf space, they deserve focus, storytelling and true partnership.
Our mission is simple: to give emerging and challenger pet brands the platform, visibility and support they need to thrive, while making life easier and more rewarding for our retail partners.
Our Story
The PetFellas was founded with a clear purpose, to bring a fresh, brand-led approach to pet product distribution.
Backed by The FoodFellas, a trusted foodservice importer and distributor, we combine deep industry experience with modern digital capability and a genuine love for pets.
This partnership gives us a strong operational backbone, from logistics to customer service, allowing us to focus on what matters most, helping brands reach their full potential and helping retailers delight their customers.
A New Model for Brand-Led Growth
We’re not a traditional wholesaler.
Our model is built around what we call the L.I.D. Framework:
Limited brand focus – we work with a select number of brands so each one gets the attention it deserves.
Investment in marketing – we tell each brand’s story with energy, creativity and reach.
Demand creation – we work with retailers to drive real consumer demand, not just distribution.
It’s a model designed to amplify visibility, strengthen partnerships and create long-term, sustainable growth.
Built for Partnership
Our team blends deep pet industry knowledge with hands-on experience in logistics, marketing and retail.
Led by Gerard O’Mahony (Director of Pet) and Chris Simmons (Head of Pet), we’re supported by over 40 professionals across supply chain, technical and customer service roles.
We’re proud to be a team of people who genuinely love what we do, passionate about pets, professional about business, and always focused on delivering for our partners.
Backed by Strength
As part of The FoodFellas group, we have access to a proven logistics network, a centralised supply chain and integrated digital platforms. This gives us the scale and reliability to offer seamless service, efficient distribution and next-day delivery capability.
Together, we’re building a platform that’s fit for the future, flexible, transparent and built around partnership.
Looking Ahead
This is just the beginning.
Our roadmap includes launching new premium brands, developing exclusive partnerships and expanding our presence in the UK pet market. Every step we take is guided by one goal, to deliver sustainable, shared success for brands and retailers alike.
We’re here to make pet retail simpler, smarter and more rewarding for everyone involved.
The PetFellas passionate about pets, professional about business.