About Us
Passionate about pets, professional about business
At The PetFellas, everything starts with a simple belief, pets deserve the very best, and so do the people who care for them.
We know independent pet shops are at the heart of this industry.
You build relationships, give trusted advice, and take real pride in what you put on your shelves.
That’s why we exist, to support you with products and brands you can genuinely stand behind.
What we’re here to do
We’re here to help great pet brands grow, and to make life easier and more rewarding for the pet shops we work with.
That means bringing you products we truly believe in, backing them with the right support, and helping you create ranges
your customers will come back for again and again.
Our Story
The PetFellas was built to do things a bit differently.
Backed by The FoodFellas, a trusted importer and distributor, we combine strong operational foundations
with a fresh, more modern approach to pet.
But at our core, we’re just a team of people who care deeply about pets and the businesses that serve them.
A better way to grow brands
We’re not here to list hundreds of brands and leave you to figure it out.
We focus on a carefully chosen range, so we can give each brand the attention it deserves and help you get the most out of it in store.
- We keep our range focused, so every brand earns its place
- We invest in telling the story, so products don’t just sit on shelves
- We help create demand, so your customers come in asking for them
Because when a product sells through, not just in, that’s when it really works.
Strong foundations you can rely on
Behind the scenes, we’re supported by The FoodFellas group, giving us the infrastructure, systems and scale
to deliver a reliable, next-day service.
That means you get the best of both worlds, a friendly, hands-on team, backed by a supply chain you can trust.
Looking ahead
We’re just getting started.
We’ve got exciting plans to bring in new brands, build stronger partnerships and keep finding ways to better
support independent pet shops across the UK.
Everything we do comes back to one goal, helping you build a stronger, more successful pet business.
The PetFellas
Passionate about pets. Professional about business.