Our Brands
At The Petfellas we’re committed to bringing you pet brands that stand for quality, integrity and real results.
From natural nutrition and wholesome treats to thoughtful grooming, wellbeing and sustainable pet care solutions,
our brand portfolio is carefully chosen to help you delight your customers and grow your business.
Explore the ranges below to see what makes each one special and how they can add value to your store, online shop or customer offer.
Earth Animal is a purpose led natural pet care brand with more than 45 years of heritage. Founded by a veterinary scientist and built around the belief that there is another way to care for pets, the range focuses on honest ingredients, thoughtful formulation and products that support long term health and wellbeing. Their chews, treats and wellness solutions are made without harsh chemicals or unnecessary fillers, offering pet owners alternatives they can genuinely trust.
The brand is best known for its No Hide chews, a highly digestible alternative to traditional rawhide, alongside a broader holistic range that encourages repeat purchase and strong customer loyalty. For us and our customers, Earth Animal brings real storytelling power, clear differentiation on shelf and a values driven approach that resonates strongly with today’s more informed and conscientious pet owners.
PLATINUM takes a very different approach to pet food, and that is exactly why we are excited to be bringing them to The Petfellas. Their recipes are made using fresh meat cooked gently in their own juices, rather than the high temperature processes used in most dry foods. The result is food that is far closer to what pets would naturally eat, highly palatable and easy to digest.
For retailers, Platinum is a strong conversation starter. It sits confidently as a premium option, delivers clear benefits you can explain to customers, and has built a loyal following through quality and results rather than gimmicks. We see this as a brand that will genuinely help you trade customers up and drive repeat purchases.
BOOST has built a brilliant reputation around honest ingredients, clear nutrition and food that dogs genuinely love. We will be focusing specifically on their treat range, which complements existing food brands perfectly and gives you an easy add on sale at the till or online.
These treats are made with real functional benefits in mind, not just taste. That makes them easy to recommend and easy for customers to trust. We see Boost treats as a great way to increase basket value while offering something that feels purposeful rather than indulgent.
Adios tackles a problem the pet industry has ignored for too long, plastic waste. Their products are designed to dramatically reduce plastic use without compromising on practicality or performance. It is a simple idea, executed well, and one that resonates strongly with modern pet owners.
For retailers, Adios offers an easy way to introduce sustainability into everyday purchases. It gives customers a reason to choose your store and supports a wider move towards more responsible retail, without feeling preachy or niche.
Be:Loved brings a premium, design led approach to pet grooming and hygiene, adding real depth beyond food and treats. The range focuses on everyday care products such as shampoos, paw and nose balms, coat oils and home sprays, all made with natural, plant based ingredients and without harsh chemicals. It is gentle, practical and clearly positioned for modern pet owners who care about what they use on their pets.
What sets Be:Loved apart is its strong gifting appeal. The products look great on shelf, work perfectly as bundles or seasonal gift sets, and resonate just as much with new pet owners as established ones. It is a brand that encourages impulse purchases while still delivering genuine quality and repeat use, helping you grow both basket value and customer loyalty.
Playology brings a science led approach to dog and cat toys, designed to keep pets engaged for longer and make playtime more rewarding. Their toys are made using durable materials and are infused with natural scent technology, embedding the smells pets love directly into the toy to maintain interest well beyond the first play session. It is a thoughtful, performance driven range that stands out in a crowded toy category.
For retailers, Playology offers real differentiation and strong repeat purchase potential. With options across dog and cat, different sizes and play styles, the range gives customers something genuinely new to discover. It is a brand that combines fun with function, helping you drive incremental sales while offering toys that pets truly connect with.
